Last updated: May 10, 2026
Puflow operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a seamless and secure shopping experience for home water filtration products, including reverse osmosis systems, water filters, replacement filters, and related home water solutions.
Our store is powered by Shopify, which enables us to securely provide our products and services to customers. This Privacy Policy explains how Puflow collects, uses, shares, and protects your personal information when you visit our website, make a purchase, create an account, contact us, or otherwise interact with our Services.
By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of personal information.
For any questions regarding this Privacy Policy or our privacy practices, you may contact us at:
Puflow
Email: contact@puflow.com
Phone: (302) 408-7781
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
When we refer to “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you as an individual. Personal information does not include information that has been anonymized, aggregated, or de-identified so that it cannot reasonably be connected to you.
Depending on how you interact with Puflow, the Services you use, your location, and applicable legal requirements, we may collect and process the following categories of personal information:
Contact Information
Information that helps us identify and communicate with you, including your full name, billing address, shipping address, phone number, and email address.
Payment & Financial Information
Payment-related information necessary to process your orders, including payment method, billing information, payment confirmations, and transaction details. Payments may be securely processed through third-party providers such as Shopify Payments, PayPal, Apple Pay, and Google Pay. Puflow does not directly store full payment card details.
Account Information
If you create an account with us, we may collect login credentials, account preferences, saved addresses, shopping preferences, and related account settings.
Order & Transaction Information
Information related to your shopping activity, including products viewed, items added to cart, purchases, returns, exchanges, cancellations, warranty requests, and order history. This helps us improve your shopping experience and provide relevant product recommendations for water filtration and replacement filters.
Customer Support & Communications
Information you provide when contacting us, including emails, customer service inquiries, product questions, warranty support, feedback, reviews, or other communications.
Device & Technical Information
Information about the device and technology you use to access our Services, including IP address, browser type, operating system, device identifiers, internet connection details, and browsing preferences.
Website Usage & Analytics Information
Information regarding how you interact with our website, including pages visited, browsing behavior, products viewed, time spent on pages, cart activity, referral sources, and interactions with advertisements or marketing campaigns. We may collect this information through cookies, pixels, analytics tools, and similar technologies, including Google Analytics (GA4), Meta Pixel, and Shopify analytics tools to improve website performance, advertising effectiveness, and customer experience.
Personal Information Sources
Puflow may collect personal information from a variety of sources depending on how you interact with our website, products, and Services, including:
Information You Provide Directly
We collect information that you voluntarily provide to us when you create an account, place an order, subscribe to emails or marketing communications, contact customer support, submit a product review, participate in promotions, or otherwise communicate with us.
Information Collected Automatically
When you visit or interact with our website, we may automatically collect certain information from your device and browser through cookies, pixels, analytics tools, and similar technologies. This may include browsing activity, website interactions, device information, IP address, referral sources, and shopping behavior to help us improve website functionality, personalize your experience, and optimize our Services.
Information from Service Providers
We may receive personal information from trusted third-party service providers that support our business operations, including payment processors, shipping and fulfillment providers, ecommerce platforms, analytics providers, advertising partners, customer support tools, and email marketing platforms. These providers may process information on our behalf to help us securely operate and improve our Services.
Information from Marketing, Advertising & Analytics Partners
We may receive information from advertising, analytics, and marketing partners, including platforms such as Google, Meta, Shopify, and Klaviyo, to better understand website performance, customer interests, advertising effectiveness, and to provide a more personalized shopping experience.
Information from Third Parties
In certain circumstances, we may receive information from publicly available sources, business partners, affiliates, or other third parties when permitted by applicable law.
This version is more professional, cleaner, and more trust-focused for US ecommerce while matching your actual tech stack and marketing setup.
Depending on how you interact with Puflow and the Services you use, we may use your personal information for the following purposes:
Providing, Personalizing & Improving Our Services
We use your personal information to operate, provide, personalize, and improve our Services. This includes processing payments, fulfilling orders, arranging shipping, providing order updates, managing returns or exchanges, maintaining your account, saving preferences, and improving your shopping experience.
We may also use your information to better understand customer preferences, recommend relevant products such as reverse osmosis systems, replacement filters, and home water solutions, and improve the functionality, performance, and user experience of our website.
Order Processing & Customer Experience
We use personal information to process transactions, confirm purchases, provide warranty or product support, facilitate replacement filter recommendations, maintain order history, and ensure a smooth ecommerce experience.
Marketing & Advertising
We may use your personal information for marketing and promotional purposes, including sending newsletters, promotional offers, product updates, educational content, abandoned cart reminders, and special offers through email, SMS, or other communication channels where permitted by law.
We may also use cookies, analytics, and advertising technologies to show you relevant advertisements on our website and across third-party platforms, including social media and search engines. This may include personalized advertising based on products you viewed, items added to your cart, previous purchases, or interactions with our website and advertisements.
To support these activities, we may work with third-party platforms and tools including Shopify, Meta, Google Ads, Google Analytics (GA4), and Klaviyo.
Website Analytics & Performance Optimization
We use personal information and browsing behavior to analyze website traffic, customer interactions, advertising performance, and overall website effectiveness. This helps us improve site navigation, product offerings, content relevance, checkout experience, and marketing performance.
Security & Fraud Prevention
We use personal information to maintain a secure shopping experience, verify transactions, authenticate accounts, detect suspicious behavior, prevent fraud, investigate unauthorized or illegal activity, and protect the security of our website, customers, and business operations.
If you create an account with us, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your password or account access information with others.
Customer Service & Communications
We use your personal information to communicate with you, respond to customer inquiries, provide technical or product support, process warranty requests, answer questions about orders, and maintain an effective relationship with our customers.
Legal & Compliance Purposes
We may use personal information to comply with applicable laws, legal obligations, regulatory requirements, court orders, government requests, dispute resolution processes, or to enforce our policies, Terms of Service, and legal rights.
In certain circumstances, Puflow may share or disclose your personal information with trusted third parties for legitimate business, operational, marketing, legal, and security purposes, subject to this Privacy Policy and applicable law.
These circumstances may include:
Service Providers & Ecommerce Partners
We may share personal information with trusted third-party service providers who help us operate our business and provide our Services. This may include ecommerce infrastructure, website hosting, payment processing, shipping and fulfillment, customer support, cloud storage, fraud prevention, analytics, and technical support providers.
For example, Puflow operates on the Shopify platform and may share necessary information with Shopify and related service providers to securely process orders, payments, and website operations.
We may also share information with payment providers including Shopify Payments, PayPal, Apple Pay, and Google Pay to securely process transactions.
Marketing, Advertising & Analytics Partners
We may share certain information with advertising, analytics, and marketing partners to improve website performance, measure campaign effectiveness, personalize content, and provide relevant advertisements across websites, search engines, and social media platforms.
This may include working with platforms and tools such as Shopify, Meta, Google Ads, Google Analytics (GA4), and Klaviyo to support customer communications, analytics, remarketing, and personalized advertising based on website activity, browsing behavior, shopping interactions, or previous purchases.
Depending on your location and applicable law, you may have the right to opt out of certain targeted advertising, marketing personalization, or cookie-based tracking technologies.
When You Direct or Consent to Sharing
We may disclose personal information when you request, authorize, or otherwise consent to such sharing. For example, when you place an order, provide shipping information, use social media integrations, submit reviews, interact with embedded content, or choose to engage with third-party login or payment services.
Business Affiliates & Corporate Operations
We may share information with affiliated companies, service partners, contractors, or entities within our business operations where necessary to support our Services, customer support, or business administration.
Business Transfers & Legal Obligations
We may disclose personal information in connection with a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or other business transaction.
We may also disclose information where required by law or where reasonably necessary to:
We Do Not Sell Personal Information
Puflow does not sell your personal information for monetary compensation. However, certain advertising and analytics activities may be considered “sharing” under applicable privacy laws, such as targeted advertising or cross-context behavioral advertising.
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
Our Services may contain links to third-party websites, applications, platforms, or services that are not owned, operated, or controlled by Puflow. These links are provided for convenience, informational purposes, or to enhance your shopping experience.
If you choose to visit any third-party website or platform through links available on our Services, we encourage you to review their privacy policies, terms of service, and security practices before providing any personal information. Third-party websites operate independently and may have privacy practices that differ from ours.
Puflow is not responsible for the privacy, security, availability, accuracy, content, or practices of any third-party websites, products, services, or platforms.
Please note that information you choose to share in public or semi-public areas, including social media platforms, product reviews, community forums, or third-party integrations, may be visible to others and may be collected or used by third parties according to their own privacy practices.
The inclusion of any links to third-party websites or services does not imply endorsement, sponsorship, or affiliation with those third parties unless explicitly stated by Puflow.
Puflow’s Services are intended for use by adults and are not directed toward children or minors under the age of majority in their jurisdiction.
We do not knowingly collect, solicit, or process personal information from children under the age of 16. If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete such information promptly.
If you are a parent or legal guardian and believe that your child has provided personal information to us, please contact us at contact@puflow.com or call (302) 408-7781, and we will review and address your request as required by applicable law.
As of the effective date of this Privacy Policy, Puflow does not knowingly sell or share (as those terms may be defined under applicable privacy laws) the personal information of individuals under the age of 16 for targeted advertising or marketing purposes.
Puflow takes reasonable measures to help protect your personal information and maintain a secure shopping experience. However, please understand that no method of transmission over the internet, electronic storage system, or security technology can be guaranteed to be completely secure.
While we work to safeguard your personal information through commercially reasonable security practices, we cannot guarantee absolute or “perfect” security. Additionally, information transmitted online may not always be fully secure while in transit. For your protection, we recommend that you avoid sending sensitive or confidential information through unsecured communication channels.
How Long We Retain Your Information
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:
The length of time we retain information may vary depending on the type of information, the nature of our relationship with you, and applicable legal requirements. When personal information is no longer reasonably necessary, we will securely delete, anonymize, or retain it only as required by law.
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
If you have any questions, concerns, or complaints regarding how Puflow collects, uses, or processes your personal information, we encourage you to contact us directly so we can review and address your concerns promptly.
You may contact us using the information below:
Puflow
Email: contact@puflow.com
Phone: (302) 408-7781
Depending on your location and applicable privacy laws, you may have the right to appeal a decision regarding your privacy request or submit a complaint to your local data protection or regulatory authority if you believe your rights have not been properly addressed.
Puflow is committed to working in good faith to resolve privacy-related concerns and to maintaining transparency regarding how your personal information is handled.
Please note that your personal information may be transferred to, stored, or processed in countries outside of your country or jurisdiction of residence, including countries where our service providers, ecommerce platforms, payment processors, analytics providers, or business partners operate.
Because Puflow uses third-party platforms and services such as Shopify, payment providers, cloud-based technologies, analytics tools, and marketing platforms, your information may be processed in countries that may have different data protection laws than those in your local jurisdiction.
Where required by applicable law, including for individuals located in the European Economic Area (EEA) or the United Kingdom (UK), Puflow will take reasonable steps to ensure that appropriate safeguards are in place to protect your personal information during international transfers. This may include relying on recognized legal transfer mechanisms, such as the European Commission’s Standard Contractual Clauses (SCCs), UK-approved transfer mechanisms, or transfers to countries that have been recognized as providing an adequate level of data protection.
By using our Services, you acknowledge that your personal information may be transferred, stored, and processed outside of your country of residence as described in this Privacy Policy.
Puflow may update or modify this Privacy Policy from time to time to reflect changes in our business practices, products, technologies, legal requirements, operational needs, or regulatory obligations.
When updates are made, we will post the revised Privacy Policy on this page and update the “Last Updated” date at the top of the policy. Where required by applicable law, we may also provide additional notice regarding significant changes, such as through website notifications, email communications, or other appropriate methods.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal information.
Your continued use of our Services following any updates to this Privacy Policy constitutes your acknowledgment of those changes, to the extent permitted by applicable law.
If you have any questions about this Privacy Policy, our privacy practices, or how your personal information is collected, used, or protected, please contact us using the information below.
You may also contact us to exercise any privacy rights available to you under applicable law, including requests related to accessing, correcting, deleting, or managing your personal information.
Puflow
Email: contact@puflow.com
Phone: (302) 408-7781
We are committed to responding to privacy-related inquiries in a timely and transparent manner.